You need a purpose statement rather than a mission statement. As I explained in the previous two posts, the purpose of your business is the reason that it exists and when your employees understand that purpose and how their jobs relate directly to fulfilling it, job satisfaction and morale increase.
Here are a few questions to help you get to the point:
What's the purpose of your business?
- Why was your business started?
- Is it the same reason you are in business today, or has the core reason changed?
- Does it still fulfill the same need, or has the business been modified to adapt to new needs?
- Are your customers still the same, or do you have a new clientele.
When you have dug into these questions and answered them fully and honestly, then you'll have a good understanding of the purpose of your business. You'll be ready to craft a purpose statement, and more importantly, help each of your employees understand how their job is important to the purpose of your business.