Tuesday, April 2, 2013

Find the Purpose of Your Business

So, what's the purpose of your business?  In answering this question, remember you're not crafting a mission statement.  This isn't about what you intend to do, or the direction you want to go.  It's not about customer service or the value of your product.

You need a purpose statement rather than a mission statement.  As I explained in the previous two posts, the purpose of your business is the reason that it exists and when your employees understand that purpose and how their jobs relate directly to fulfilling it, job satisfaction and morale increase.

Here are a few questions to help you get to the point:

What's the purpose of your business?
  1. Why was your business started?
    • Is it the same reason you are in business today, or has the core reason changed?
  2. What need did your business fulfill?
    • Does it still fulfill the same need, or has the business been modified to adapt to new needs?
  3. Who was your business intended to serve?
    • Are your customers still the same, or do you have a new clientele.
  4. Would it matter to anyone if your business had never been started?  Why?
  5. Would your customers miss your business if it suddenly closed?  Why?
When you have dug into these questions and answered them fully and honestly, then you'll have a good understanding of the purpose of your business.  You'll be ready to craft a purpose statement, and more importantly, help each of your employees understand how their job is important to the purpose of your business.

Related Posts:  You Don't Need a Mission Statement, You Need a Purpose Statement
                        Purpose and Morale

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